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Direction Comparison
Generic to Nuanced
AI generation vs. human-directed output. Drag the slider to see the difference nuance makes.


Founder-led corporate video for Singapore SMEs — real craft, AI for costly shots. From SGD 1,888.
15–20 min to see if we’re a fit. Creative lock happens in discovery — not on this call.
Singapore / Human-directed AI film
Two productions. One standard.
Clear SME packages for stories that need more than a template. Every corporate video is founder-led, context-first and finished with one disciplined revision.
Prices exclude GST. Multi-location shoots, talent casting, heavy motion graphics, multilingual voiceover and rush turnarounds are quoted as add-ons before commitment.
Corporate video Singapore packages — scope, timeline and the fit-to-craft path.
A locked path to the master
No prompt-and-pray. Every project moves through a clear commercial path, then a cinematic craft pipeline.
A 15–20 minute call to qualify goal, audience and timing.
One-page treatment and script beats. The fee is credited if you proceed.
50% plus a written agreement confirms scope and locks dates.
Shot list, locations, speakers, brand refs and AI notes align the vision.
Produce, finish, revise once and deliver the master.
The Production Vault
Interactive breakdowns of our hybrid process — hover, click, and explore the nuance that separates direction from generation.




Practitioners & Craft
Direct access to senior film craft paired with generative AI velocity.

Cinematics & Generative AI Architecture
Generic AI optimizes for pixels; Cinix directs for human resonance.
With two decades of filmmaking experience as a Director of Photography across narrative, commercial, and studio productions, Baldwin brings deep physical production discipline to the digital frontier. His craft is rooted in twenty years of mastering physical light ratios, lens physics, focal compression, and camera motion on real-world sets—technical instincts that cannot be replicated by automated prompt generators.
Having re-entered the production landscape at the forefront of the generative revolution, he architects end-to-end technical pipelines and custom diffusion models that give synthetic media the visual weight, nuance, and grain of a true film set.

Broadcast Heritage & Narrative Direction
Technology evolves, but authentic storytelling and production design remain timeless.
David brings over four decades of broadcast television and motion picture experience to Cinix. His career spans 12 years with the Singapore Broadcasting Corporation (SBC) in art direction and special effects, followed by founding Design Arcade 2000.
A master of narrative pacing and production design, David has directed visual concepts for broadcast dramas, theme parks, national TVCs, corporate documentaries, and interactive heritage installations. At Cinix, he grounds cutting-edge AI capabilities in proven directorial craft.
Founder-led, Singapore-registered and cost-clear. See how we hold that standard.
FAQ
Base Corporate is SGD 1,888 for up to 90 seconds. Signature Corporate is SGD 2,888 for up to 3 minutes. Prices exclude GST; scoped add-ons are quoted before you commit.
Fit + discovery with a tight script–beat outline, lean capture, AI-augmented finish, one consolidated revision, and a 16:9 1080P master. Typical turnaround is up to about two weeks.
No. Real footage and human direction first. AI covers costly or impossible shots — not talking avatars. Cinematic Experience. Human Nuance.
Book a 15–20 minute fit call. Creative lock happens in discovery (credited if you proceed), then 50% deposit + agreement locks dates. Book a fit call
Yes. Company profile and corporate brand films for Singapore SMEs are the core offer, with Base (up to 90s) and Signature (up to 3 min) packages priced for SME buying intent.
Your story already has a pulse.
Begin with a 15–20 minute fit call. No hard sell. Just clarity on whether we should make this together.
15–20 min to see if we’re a fit. Creative lock happens in discovery — not on this call.